Elliptic Cycle Company (1897)

An 1897 advert for Peterborough’s Elliptic Cycle Company of 13 Brook Street ….. who were hoping to launch an improved style of bicycle.

Their idea was based around a chainless safety bicycle in which the rear wheel was driven directly by a “sun-and-planet” type motion with the pedals attached to the ends of long levers in such a manner that they moved through a “graceful” oval path.

Clearly the idea never caught on !

Ice Rink Opening Gala (1982)

A newspaper advert for the official opening gala for the Bretton ice rink featuring Torvill and Dean who had been using the rink since its unofficial opening in November 1981 to develop their gold medal winning Bolero routine which was debuted at this show on 23rd May 1982.

The show also featured the first ever appearance of the Peterborough Pirates ice hockey team in a short two period fixture with Streatham.


Sunny Cottages, Walton (1902)

A wonderful old 1902 advert for Bile Beans and featuring testimony from a Mr Sharpe of Sunny Cottages, Walton who claimed ……

“I am 65 years of age and for 40 years I have suffered a sluggish liver. Doctors never seemed to understand my case and consequently often treated me wrongly. I always had a dizzy feeling and although I took many advertised medicines I got no better.

The dizzy bouts became so extreme that I had to cling to anything near at hand to keep me from falling. I took Bile Beans and the dizzy feeling gradually began to leave me. I persevered with the medicine until I became free from pain and during the last six months I have never felt better in my life”

The 1901 census shows that a Thomas Sharpe was indeed living at Sunny Cottage, Walton and was working as a “Fishmongers Agent”.

Savoy Cinema, Woodston

Based on Palmerston Road, the “Woodston Cinema” was housed in converted brewery buildings and was opened on 29th March 1920 with “The Girl Who Came Back” and had 400 seats.

It closed in 1931 and had been the last cinema in the city to convert to sound. It was altered and enlarged to 500 seats before re-opening on 26th December 1933 as the “Gem Cinema”.

A change of owner in 1939 resulted in a further name change to the “Savoy Cinema”. It eventually closed on 1st October 1955 with the last films being John Payne in “The Blazing Forest” and Ray Milland in “Rhubarb”. It went on to become a furniture store for John Blundell and then became a warehouse before being demolished in the 1990s.

Below is a wartime advert for the savoy and an undated image.

Advert – Fairways on Broadway – 1941

A wartime advert from Fairways on Broadway who I’m pretty sure operated into the 1970s if not beyond. Anybody remember them ?

Richard Morris does …… “I remember visiting Father Christmas there ! Also, the owner of Fairways was Vic Spink and his manager was a Mr Garn. It was situated in what they used to call the Regent Buildings where now the New Public library is built. My father used to own Eastern Cleaners for a while which was also in that same block of shops”.

Advert – WT Farrow – 1941

A wartime advert from WT Farrow who were evidently wine and spirit merchants.

Their premises were on Lincoln Road between Fitzwilliam Street and Geneva Street and is, today (2012), home to the “2 Tasty” fast food takeaway !

Advert – Watkins & Stafford – 1941

A wartime advert from Watkins & Stafford in 1941 when they had premises on Fitzwilliam Street and Long Causeway.

I have no idea if the Watkins & Stafford Funeral Services also based on Fitzwilliam Street today is descended from the same company but I’d be interested to hear from anybody who knows !

Richard Morris confirms, “Yes, both business’s were owned by the same family. The shop in Long Causeway was a funiture shop”.

Advert – AM Graham Chemist – 1941

No idea where AM Graham chemists was based but a wonderfully jingoistic advert in the 1941 Warship Week fundraising leaflet !

Richard Morris confirms, “Alister Graham had his first shop in Bridge Street opposite the town hall up to the fifties then eventually moved into Cowgate opposite Cross Street where there was also the Peterborough Standard offices and print works”.